Study Suggests Tourism and Tech Can Boost China's Standing in the US

September 14, 2026 - 11:54

A recent survey conducted by researchers at Sun Yat-sen University indicates that tourism, technological cooperation, and a responsible major-power role could help improve China's public image in the United States. The findings suggest that Americans who have visited China or engaged with Chinese technology products tend to hold more favorable views of the country compared to those with no direct exposure.

The study highlights that personal experience plays a significant role in shaping perceptions. Respondents who traveled to China reported warmer attitudes toward its people and culture. Similarly, familiarity with Chinese technology brands correlated with more positive opinions about the country's innovation and global contributions.

Researchers also noted that China's participation in international affairs, particularly when perceived as constructive and cooperative, positively influences American public opinion. The survey points to a potential path for improving bilateral relations through people-to-people exchanges and cultural engagement.

The findings come amid ongoing tensions between the two nations. According to the research team, increased tourism and technological collaboration could serve as bridges, helping to reduce misunderstandings and build goodwill at the grassroots level. The study adds to a growing body of research on soft power and public diplomacy.